Wednesday, October 30, 2019

Computing Research Projects Essay Example | Topics and Well Written Essays - 4000 words - 1

Computing Research Projects - Essay Example Introduction World Wide Web in our societies around the globe is now a common phenomenon and accessories that facilitate this phenomenon like a web browsers does not only carry an immense business scope but they have become the representatives of the technology itself. Web browsers are the vehicles that carry you along the fascinating world of the web while facilitating the use and eliminating the reliance on any additional software aids. Today’s web browsers are supposed to provide possibly all functionalities that a web site has to offer and a surfer may need to enjoy his web experience. More importantly, web browsers need to meet the requirements of fetching information from all around the globe while warranting a complex integrated security mechanism. 1.1 Scope of Research Design and development of a web browser in the backdrop of technological advancements of Information and Communication Technologies (ICT) and the ever increasing support requirements is a serious underta king. It needs to support the cutting edge technologies, facilitate user while ensuring a pleasurable experience, playing and displaying nearly every possible format of information, securing browsing sessions, speeding up the task completions, adding ability to save sessions and user specific information, building abilities to recover from interruptions and breakups and the list goes on—it knows no limits. While discussing the scope of an explorer Godbole and Atul ( 2008) states, â€Å"It is the responsibility of the browser to display the document on the user’s screen when it receives it from the server. As a result, a browser consists of several large software components that work together that provide an abstracted view of seamless service.† Every day, there is a new change in technology, everyday there are new measures to be taken to ensure existence in the world of web browsing. The continued user support, maintenance and incorporation of updates are the ta sks that demand serious and sustainable project management approach to suit the enormity of task in hand. 1.2 History The history of web browsers is nearly as old as that of the Internet itself. Majority of historians of computer sciences have accepted Tim Berners-Lee as the founder of the explorer technology. However, the Mosaic explorer by Andreessen team in the year 1993 gave WWW technologies a real boost. Later on it was Andreessen who formed Netscape Company that launched first commercial explorer, the Netscape Navigator. It was not before 1995, when the Microsoft jumped into the explorer business with its first version of Internet Explorer to capture its market share. Since then the dominance in the market has been a tough fight among Internet Explorer, Opera, Netscape, Mozilla, Firefox, Safari and lately Google Chrome. (Cheshire, 2008). The history of web browsers’ development is a fast changing history because it had to keep pace with the technological innovations in the field of computers, software, communications and the Internet. Today, browser development requires not only a bunch of technological expertise but it also demands a methodical project management approach. 2. Literature Review The purpose of this literature review is to investigate the emerging

Monday, October 28, 2019

Egyptian Sculptures Essay Example for Free

Egyptian Sculptures Essay The Metropolitan museum of New York for Egyptian collection houses a wide array of Egyptian sculptures that carry with them the history of the Egyptian people that also reflect the background of ancient civilization. Examples of prominent Egyptian sculptures include the Statue of a Ptolemaic Queen Cleopatra and the Plaque with Greek dedication to Isis, Serapis and Apollo by Komon. The statue of the Ptolemaic queen Cleopatra is originally from Egypt and is reported to have been in existence around the Ptolemaic period or later. It dates between 170 B. C or later. It is made of medium limestone with a dimension of 62. 2cm in height, 19. 7cm in width and a breadth of 14. 6 cm. The statue is also credited by the museum to be a gift of Joseph W. Drexel in 1889 (The Metropolitan Museum of Art, 2010). The statue of the Ptolemaic Cleopatra embodies a queen, probably Cleopatra, holding a cornucopia. The third daughter of King Ptolemy the 12th Auletes, Cleopatra VII Philopator was born in January of 69 BC and died on the month of August 30 BC (Greek Bible Study, para. 1). She was the queen of ancient Egypt and the last member of the Ptolemy Dynasty who marked the last Hellenistic monarchy of Egypt. The Greek Bible Study explains that despite the fact that many other queens of Egypt were known by the same name, she is simply referred to as Cleopatra as the identities of her predecessors have been forgotten with time. Cleopatra is a Greek word that means â€Å"father’s glory†. On the other hand Cleopatra Thea Philopator stands for â€Å"The Goddess Cleopatra, Beloved of Her Father† (Greek Bible Study, para. 2). In the entire 300 year old dynasty that saw the rule of Cleopatra, she was the only one able to learn the Egyptian language (para. 4). Cleopatra ruled Egypt with her father and later on her brothers whom she ended up marrying before gaining sole leadership as Pharaoh (Greek Bible Study, para. 5). Together with Caesar, a Roman ruler, she bore a son, Caesarion who ended up being co-ruler. She took her own life when Caesar’s legal heir Octavian led Rome against Egypt (Greek Bible Study, para. 6). She clearly demonstrated great dedication towards leadership and created a lasting impact to not only Egypt but also the world. The Egyptian plaque containing Greek dedication to Isis, Apollo and Serapis by Komon is alleged to have come from the Macedonian and Ptolemaic period during the reign of Ptolemy the fourth and fifth between 210 and 204 BC. The plaque is made of marble and measures 27. 95 by 17. 5 cm. It is also claimed to have been a gift of Joseph Drexel in 1889 (The Metropolitan Museum of Art, 2010). The Greek inscription on the plaque reads â€Å"In behalf of King Ptolemy, the great god, Philopator, savior and winner of victory, and his son Ptolemy, to Isis, Serapis, Apollo; Komon, son of Asklepiades, oeconomus at Naukratis (The Metropolitan Museum of Art, 2010). Cleopatra is a household name in the analysis of leadership in Egyptian dynasties. She lived her life as a tough ruler and was elevated to the position of Pharaoh despite being a woman which shows her great leadership abilities and the added zeal to rule over Egypt. This is seen by her becoming co-ruler beside her father despite having brothers. She is an icon of great leadership and bravery to Egyptian culture and the rest of the world. The existing short distance and apparent interactions between Greece and Egypt made it necessary for Ptolemy, a Greek King to create good relationships between the Greeks and the Egyptians (Norfleet, para. 1). The dedication of King Ptolemy through Komon to Isis, Apollo and Serapis by means of his writings of the marble plaque is an indication of good will around the Ptolemy reign between King Ptolemy and Isis, Serapis and Apollo. It can also be explained to be a declaration of power through his annunciation of his powers. Such initiatives may be claimed to have brought tranquility between the Ptolemy reign and other kingdoms. At around 120 AD, Ptolemy introduced the Serapis religion that improved the ties between Greek and Egypt. Works Cited: Greek Bible Study. A Brief History of Queen Cleopatra. (2010). Retrieved on 6th May 2010 from: http://www. biblestudy. org/biblepic/cleopatra. html Norfleet, Phil. Platonism, Paganism and Early Christianity. (2010). Retrieved on 6th May 2010 from: http://www. mozilla. com/en-US/firefox/central/ The Metropolitan Museum of Art, Works of Art, 2010. Retrieved on 6th May 2010 from:http://www. metmuseum. org/works_of_art/collection_database/egyptian_art/listview. aspx? page=2sort=0sortdir=asckeyword=fp=1dd1=10dd2=0

Saturday, October 26, 2019

Essay --

Lovers stopped in time, unable to proceed to the lip locking trophy of affection. A simple four letter word that has changed the world by its beauty and awe. What are these interesting pictures of words and love? The Kiss, a dramatic scene unfolding before everyone created by Auguste Rodin, and LOVE, the simplistic sucker punch created by Robert Indiana, are wonderful creations that have both an impact and a meaning. These two sculptures have graced the art world with all their beauty leaving some breathless. They mean so many different things with different imagining, reside in separate parts of the world, but some sculptures are more well-known. In this case LOVE is more Known. To begin with, we all think of love as this beautiful, wondrous emotion that comes with a flood of hugs, and kisses. The Kiss, also identified as Francesca da Rimini, is a stunning picture of people in love. Auguste Rodin put everything he had into making this impressionist replica of the young, adulterous couple, Paolo and Francesca, from Dante's Inferno. Created in 1889, the figure is created in a way to symbolize that the lovers are focused on each other that you can hardly see their faces. The kiss that they are about to give each other is made to not have completely gone through, because Gianciotto Malatesta, Francesca's husband, killed both of them before they could finally achieve their kiss. It is a truly sensual piece due to the couple being nude, as well as, the smooth texture of the people compared to the roughness of the marble rock below them. This piece of eye candy has so much raw emotion behind it with such a depressing backstory to back it up. Love is apparently an e xtremely complicated subject for most people to comprehend. People someti... ...ferent wonderful artists and creations pop into people's minds. Indiana's worldwide popular phenomenon is known left and right. His creation appeared in the age when Warhol was painting cans of soup and people were making art to show points and movements. Different parts of the world know more about it than many other beautifully created sculptures. Something that hits a modern heartstring most likely would be remembered more than something that someone has never read or heard about before. All in all, even though The Kiss, a beautiful, well created masterpiece, put next to LOVE, a strong simple piece of work, has a deeper meaning with many differences in numerous areas. With people passing by and posing with a squared heart and people stunned at the simplistic design remember what Oscar Wilde once said, "A work of art is the unique result of a unique temperament."

Thursday, October 24, 2019

Conventional Machining vs Non-Conventional Machining

lConventional Machining VS Non-Conventional Machining Conventional machining usually involves changing the shape of a workpiece using an implement made of a harder material. Using conventional methods to machine hard metals and alloys means increased demand of time and energy and therefore increases in costs; in some cases conventional machining may not be feasible. Conventional machining also costs in terms of tool wear and in loss of quality in the product owing to induced residual stresses during manufacture.With ever increasing demand for manufactured goods of hard alloys and metals, such as Inconel 718 or titanium, more interest has gravitated to non-conventional machining methods. Conventional machining can be defined as a process using mechanical (motion) energy. Non-conventional machining utilises other forms of energy. The three main forms of energy used in non-conventional machining processes are as follows : †¢ †¢ †¢ Thermal energy Chemical energy Electrical energy One example of machining using thermal energy is laser. Thermal methods have many advantages over conventional machining, but there are a few of disadvantages. Inconel 718, titanium and other hard metals and alloys have a very high melting point. Using thermal methods will require high energy input for these materials. Concentrating heat onto any material greatly affects its microstructure and will normally cause cracking, which may not be desirable. Safety requirements for thermal methods, especially laser, are demanding in terms of time and cost. Machining large areas or many surfaces at the same time using thermal methods is not normally possible. †¢ †¢ †¢ The methods using electrical energy are electrodischarge machining (EDM) and nodic machining (AM), which are similar in practice. EDM, often refered to as spark erosion, uses pulsed voltage to remove material from a workpiece and a non-conductive medium to clear the debris. Because the medium is electrica lly inert the tool is a direct reverse of the workpiece and no complicated tool design criteria are required. But the shock of spark erosion can affect the microstructure on the surface of the workpiece. Also, EDM has a lower material removal rate than AM. The chemicals used in AM are non-toxic and the energy required is less than other nonconventional machining processes.It has no effect on the microstructure of the workpiece. The electrolyte can even be common sea water, enabling AM to be used in a sub-sea capacity. The hardness and thermal resistivity of the workpiece material do not matter therefore hard metals and alloys can be machined using tools made from softer materials. The only disadvantage is that tool design is a little more complex than that of EDM, but software is being developed to make this easier. The controllability, environmental versatility, speed, safety and absence of change in workpiece microstructure make AM a competitive manufacturing process.

Wednesday, October 23, 2019

Book of negroes essay

Hill uses effective Imagery to emphasize the fact that often loss Is worse than death itself. This is shown through the book when Amanita loses her parents, her child and her home. These losses are worse than death itself. Malta losing her own parents shows how losing them Is worse than dying herself. Watching her own baa die tears her world apart. She is still alive in this scene, but a little part of her died inside, along with the death of her mother. She might not be physically hurt but mentally, she Is dying.Amanita thinks, â€Å"But another man Intercepted her, raised high a big, thick club and brought It swinging down against he back of her head. Mama dropped. I saw her blood in the moonlight, angry and dark and spilling fast†¦ I struggled against the leash to look back over my shoulder, and saw that Mama was still on the ground, not moving† (26). The use of Imagery Is strong In this scene to emphasize what Malta endures while her baa Is killed. It paints a mental picture in the reader's head of all the emotions being exposed in this scene; fear, angry, and sadness.This part in the novel is an example of visual Imagery, allowing the reader to visualize the event Like they are actually there, seeing your own mother's. In this quote, the use of the words; blood in the moonlight, angry and dark and spilling fast, creates a very vivid picture. These words are striking to the reader and show how much detail there is in this scene, which causes the reader to have empathy for Amanita. Having to watch her own mother die will leave mental scars that will last her whole life.The reader can see that Malta is not severely hurt, but having to go through the pain of witnessing her mother's gruesome death is eating her on the inside. Effective imagery shows the loss of parents is worse than death itself. Malta losing Amanda hinders the fact that loss Is worse than dying herself. Her baby is taken from her without her consent. â€Å"And my baby disappeared into darkness as fast as a falling star†¦ Bring back my baby! I shouted. He laughed in my face. Bring him back! Too late. He's sold. Only got me five pounds†¦I never before wanted to kill a man. But I would have killed Robinson†¦ My heart and my body were screaming for Amanda. But my baby was gone. Sold, sold, sold. Appleby would not say where†¦ Appleby beat me, but I would 1 OFF due to the fact that Amanita wanted to kill Appleby if that is what it took to obtain her baby back. Amanita saying she would have killed Robinson shows how significant losing a child is since it is not like her to wish death upon someone. Hill creates this overwhelming scene to show what Amanita is going through.This scene causes the reader to feel sympathy for Amanita. At the same time, Amanita has already lost her parents and she does not want her baby to lose his. It is difficult enough for parents to send their child off to university or college, let alone having one's child stolen and sold. Having Appleby laugh in Mantis's face as her baby is taken, illustrates how the main Amanita when has inside her is as worse than death. As the reader envisions Appleby beating Amanita for not working, this shows how physical abuse is nothing compared to the pain of losing her son.The loss a child leads to pains that are worse than death. The loss of home causes an individual to feel like death would be easier to deal with. Amanita is captured and taken from her home. Not being able to return home is like having a part dying inside Amanita. â€Å"l knew in that moment that I would never make it back home†¦ I let go of my greatest desire. I would never go back home† (439 – 442). This is as worse as death because losing a home leads to depression and from the effects of depression can lead to death.Hill uses this situation to cause the reader to visualize how Amanita felt as she left her home, the place she grew up her entire life. At the same time, causes the reader to feel empathetic toward Amanita. It pains Amanita to think of having nowhere to go. If she did try to travel back, she would only be sold back to the slave market. People will say there is no place like home, but for Amanita, there is no place to call home anymore. Losing a place to call home is worse than death itself. In conclusion, personal losses have and always will have a huge impact on an individual's life.Hill's use of imagery throughout the novel keeps the reader occupied with visualizing all the losses that affect Amanita and making their own personal connection with every loss that Amanita experiences throughout the novel. The novel shows how personal losses like parents, one's child and home emphasize the fact these losses could be worse than dying. As a person loses things around or a part of them, they start to lose themselves, and once you lose who you are as a person a large piece of who you are dies as well

Tuesday, October 22, 2019

Mrsa Essays

Mrsa Essays Mrsa Essay Mrsa Essay MRSA: An evolving â€Å"super-bug† epidemic MRSA stands for Methicillin-resistant Staphylococcus aureus (MRSA) and is a bacterial infection that is highly resistant to some antibiotics. In short, antibiotics have been used since the 40s to stop the growth of bacteria. However, the more antibiotics are used, the quicker the bacteria become resistant to it while each year more types of bacteria adapt and become resistant to antibiotics. With MRSA being so resistant to many of the antibiotics, classifying it as a â€Å"super-bug†, it makes treatment of skin infections and invasive internal infections much more complicated. This leads to many yearly deaths. In fact, MRSA statistics show that more people die each year from MRSA infections than the AIDS virus. Etiology: MRSA is a strain of Staphylococcus aureus bacteria, which is also known as the staph infection. It is also medically known as S. aureus and is a common type of bacteria that normally live on the skin and sometimes in the nasal passages of healthy people. This S. aureus strain does not respond to some of the antibiotics used to treat staph infections. The bacteria can cause infection when they enter the body through a cut, sore, catheter, or breathing tube or simply when it comes into contact with the skin. The infection can be as minor as a cut or pimple or it can be more serious when it involves the heart or lungs. However, serious staph infections are more common in people with weak immune systems such as the elderly or those who are already sick and hospitalized. MRSA infections are grouped into two types based on their causative factors. In Healthcare-associated MRSA (HA-MRSA) infections, people who are or have recently been in a hospital or health-care facility are affected. A large percentage of hospital-acquired staph infections are related to MRSA bacteria. On the other hand, Community-associated MRSA (CA-MRSA) infections occur in people who have not recently been in the hospital within the past year. This type of infection has occurred among athletes who share equipment or personal items and children in daycare facilities. Members of the military and those who get tattoos are also at risk. A friend of mine acquired MRSA from a hot tub at a hotel resort while on vacation. This is also why it is important to cover toilet seats while using a public restroom or clean the gym equipment before and after you use it. Page 2 Epidemiology: MRSA has become a growing concern. Research indicates that this violent bacteria is evolving rapidly and cases even outside healthcare facilities are increasing. As many as 1. 2 million U. S. hospital patients are infected with MRSA each year, which is almost 10 times more than previously estimated. According to the Centers for Disease Control, in the year 2005, MRSA was responsible for an estimated 94,000 invasive life-threatening infections and close to 19,000 deaths. In the US alone, there were an estimated12 million doctor or hospital visits for skin and soft tissue infections suspected to be caused by staph aureus in the year 2003. The most recent statistics show that 20% of bloodstream infections in hospitals are now caused by MRSA. The common cause for this growing disease is that hospital staff who do not follow proper sanitary procedures transfer the bacteria from patient to patient. Some hospitals screen for MRSA and isolate such patients, but most US hospitals do not yet do this. On the other hand, statistics show that as hospital related MRSA is declining to due to improved precautions, community related MRSA is on the rise. Until recently, hospitals were the most likely place that people would get MRSA, but now the biggest MRSA health risk is related to community acquired MRSA. According to the Journal of the American Medical Association, CA-MRSA has become the most frequent cause of skin and soft tissue infections in the United States. The CDC reports that in 2007, 14% of people with MRSA infections had CA-MRSA. Pathogenesis: The most common symptoms of MRSA start with a red, swollen, and painful area on the skin. It is advised to recognize these signs and consult a doctor as soon as these symptoms arise. You should keep an eye on minor skin problems such as pimples, insect bites, cuts and scrapes (especially in children) and see a doctor if the wounds become infected. Other symptoms and signs that the infection is developing include drainage of pus or other fluids from the site, fever, skin abscesses, and warmth around the infected area. Symptoms of more serious MRSA cases that indicate the infection has spread include chest pain, chills, cough, fatigue, general ill feeling (malaise), headache, muscle aches, rash, and shortness of breath. The risk factors for the two different strains of MRSA differ. In the healthcare associated MRSA, the risk is obviously increased for elderly patients and those who are sick with weakened immune systems. The risk of MRSA is also higher among patients who have an invasive medical device inserted such as IVs and catheters. These provide a pathway for MRSA to get into the body. MRSA is also more prevalent in nursing homes. Carriers of MRSA have the ability to Page 3 spread it even if theyre not sick or show symptoms of infection. In terms of community acquired MRSA, those at higher risk include people who participate in contact sports since it spreads easily through cuts and abrasions and skin-to-skin contact. Also, are those living in crowded or unsanitary conditions. Outbreaks of MRSA have occurred in military training camps, child care centers, and jails. It is also said that homosexual men are at higher risk of developing MRSA infections. Diagnostic tools and techniques: After a doctor suspects MRSA, they will send a sample of tissue or a culture from the wound area and/or nasal secretion to a lab. The sample is placed in a dish of nutrients that encourage bacterial growth. It takes about 48 hours for the bacteria to grow in order to screen the results. However, newer tests still in research stages, can detect staph DNA in a matter of hours are now becoming more widely available. These new methods test for a gene that confers resistance to the antibiotics Methicillin, Oxacillin, Nafcillin, and Dicloxacillin and other similar antibiotics. Molecular tests for MRSA screening have the potential to detect nasal or wound carriage within hours instead of days required by culture, which then educes the risk of MRSA related complications. If either a culture or a molecular test is positive for MRSA, then the person is diagnosed with MRSA at the site that was tested. There are several conditions that can mimic MRSA before the area is tested for the bacteria. Some of the symptoms associated with MRSA are also associated with a yeast infection, diaper rash, acne, dermatitis, an ingrown hai r, and bed sores. Treatment: As stated by the U. S. Centers for Disease Control and Prevention: First-line treatment for mild abscesses is incision and drainage. Doctors will drain the affected hair and/or cut out the skin area that is affected by MRSA. This prevents growth and spread. Fortunately, most MRSA still can also still be treated by certain antibiotics. The CDC also states: If antibiotic treatment is clinically indicated, it should be guided by the susceptibility profile of the organism. When the tests are run to determine that the Staph bacteria isolated from a given patient are Methicillin resistant, these tests also provide information about which antibiotics can successfully kill the bacteria (its susceptibility profile). Penicillin was once used as an effective antibiotic treatment against the staph bacteria, but after using it for just a Page 4 decade, half of the staph bacteria became resistant to the antibiotic. Now less than 10% of staph infections will respond t o the Penicillin. Today, doctors use Vancomycin, which is a much stronger and more toxic antibiotic. Most moderate to severe infections need to be treated by intravenous antibiotics, usually given in the hospital setting. Prognosis: Since the beginning of 2010, the average adult death rate was about 5% of MRSA infected patients. A study in 2009 shows that children under 18 years old are at less risk of dying from MRSA. Their mortality rate is currently about 1% of all infected patients. Community acquired MRSA has far less complications than hospital acquired as long as the patient adequately responds to treatment and does not require hospitalization. However, patients with complications generally are at greater risk for a far worse outcome. Complications of MRSA can occur in all organ systems and can lead to permanent organ damage or death. They include kidney or lung infection, heart disease, bone infection, tissue damage, and blood poisoning. Of course, early diagnosis and treatment usually results in better outcomes and the reduction of further complications. It could take up to several months to recover from MRSA depending how much of the body is infected, complications, and how antibiotics respond. People who are infected are tested until the lab tests come up negative. Preventive Methods: There are several ways to lower a persons risk of acquiring both hospital and community associated MRSA. In hospitals, people who are detected with MRSA bacteria are often placed in isolation. Visitors and healthcare workers in contact with people in isolation are required to wear protective garments and follow strict hygiene procedures. Contaminated materials are also disinfected. Hospitals are required to follow strict procedures to prevent MRSA from spreading. There are several preventative methods for community related MRSA. Washing hands with soap is a major factor in preventing infection. You should wash them several times a day, especially after using restrooms or touching public materials such as payphones, rails, money, and so on. It is also important to have hand sanitizer for when no soap or water is available. Another method is to keep cuts and sores covered by bandages. It will prevent MRSA from infecting a wound or prevents wounds already infected from spreading. Its also said to avoid sharing personal items such as towels, razors, sheets, athletic equipment, and more. Prevention also includes showering after athletic games and practices and to use soap Page 5 and water and not share towels. Finally, its important to sanitize linens. You should always wash athletic cloths in hot water after each use and regularly wash bed sheets and bath towels. There is currently no vaccine to guard against MRSA, but several public facilities offer educational materials to prevent it. Various school campuses, health facilities, athletic organizations, and so on offer classes, brochures, and other resources to guard against MRSA and reduce an outbreak. In conclusion, as this strain of staph related bacteria continues to evolve and become resistant to more and more antibiotics, the number of cases of those infected outside of hospitals is on the rise. This infectious disease known as MRSA has become an epidemic that has led to more deaths in recent years than the AIDS virus. Research for immunization is currently being conducted, but in the meantime, it is crucial to your health to be more aware of the preventative methods. References: Medicinenet- â€Å"MRSA Infections†(pgs1 to 6): www. medicinenet. com/mrsa_infection/article. htm Mayo Clinic- â€Å"MRSA Infection† (pgs 1 to 9): www. mayoclinic. com/health/mrsa/DS00735 Beers, M. H. Berkow, R. (Eds. ). (2005). The Merck Manual of Diagnosis and Therapy (17thed. ). Whitehouse Station, N. J. : Merck and Company.

Monday, October 21, 2019

Market for eco

Market for eco The hospitality industry is increasingly adopting green strategies as part of its corporate strategy. This need stems from the realization, among hotel owners, that they have a part to play in making the world more sustainable. Perhaps another key driver that is primarily responsible for this move is response to customer needs. Buyers, now more than ever before, are aware of man’s impact on the planet.Advertising We will write a custom research paper sample on Market for ecos of the firms that have achieved this certification include Hotel Alantico in Portugal and Sunwing Resort in Greece. Several global brands are using the green strategy in huge proportions. One such organization is Marriot, which has a conglomerate of about 300 hotels worldwide. The hotel has established LEED certification for some of its hotel buildings. Here the hotels abide by strict sustainability standards. It plans on doing the same for the rest of its branches by 2015. Other relatively smalle r hotel chains have also embraced the strategy and are located in different parts of the world. For instance, Six senses is a hotel in Con Dao Vietnam. It is committed to environmental sustainability by purchasing building materials from sustainable sources. The hotel also changes its ventilation system in order to accommodate them. Hotel Tierra in Chile is yet another hotel that relies on local labor for all its furnishings. The building’s walls are made of wood so as to control internal temperature without using artificial heaters. In Puerto Rico, the country has a hotel called Hix island, which uses solar to power the facility.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Additionally, it collects rain waters and also tackles grey water. Kenya has a hotel known as Campi ya Kanzi. It is solar-powered, and all the parts of the building came from naturally-fallen trees (Petronzio 26). Options vary on how a hotel can choose to execute its eco strategy. Some competitors prefer to focus mostly on operational aspects while others take a more holistic approach. The building as well as the materials used to furnish the hotel may become the preferred option. Even interactions with locals can become part of one’s strategy. The more holistic a hotel is, the more marketable it becomes to eco-travelers. Statistics indicate that although several ecohotels exist, it is mostly the large hotel chains that appear to dominate this industry (Grigoras 3). Scientists explain that their propensity to go for eco-strategies stems from their economies of scale. Many large hotels buy supplies in bulk. Furthermore, some of the cost savings that stem from energy preservati on or water conservation are better-felt by large hotel chains. This advantage means that they are more likely to stick to the strategy, and this will lead to better marketing of the same. When an organization can boast of greater use of eco friendly products, it is likely that it will impress more eco-conscious travelers than those that only use green strategies to a smaller degree. Large hotel chains may be the dominating party in the eco-hotel industry. However, not all consumers are interested in large chains. Environmental travelers want family-friendly and cozy atmospheres that do not replicate images of large-scale hotel chains. They prize facilities that are as close to the environment as possible. Therefore, if an independent hotel can commit to environmental principles, but still stay small and comfortable, then it will provide added advantages to buyers. This combination of qualities will make an impact in the eco-hotel industry. The marketing plan will fulfill the gap in the competitive landscape. It will be a refreshing alternative to the modern hotel designs that have crowded the hotel industry. Travelers want intimate locations that are as close to nature as possible. Therefore, these qualities will make the proposal a tangible solution to the current environment. Grigoras, Oana. Chain hotels go green easier than independent competitors. 2013. Web. Orams, Mark. Types of Ecotourism. Wallingford: CABI Publishing, 2001. Print. Petronzio, Matt. 30 gorgeous eco-friendly hotels. 2013. Web. Wall, Geofrey. â€Å"Ecotourism: Change, impacts and opportunities.† Bulletin 5(2007): 108 -118. Print. Weaver, David and Laura Lawton. â€Å"Twenty years on: the state of contemporary ecotourism research.† Tourism Management 28(2007): 1168–1179. Print.